La Lune & Swoone

Oh man, today I’m SO excited to share something with you! It’s pretty life changing for our small little business here at La Lune! I know my title may have given away the big surprise, but hear me out first.

First let’s talk about the history of La Lune a little. We’ve been around since 2008 straight outta’ graphic design school under a different name. If you’ve been with us long enough, you may even remember that name. Back then we were known as H2 Blogs (eww). In 2012 we changed the brand and the name to La Lune® (yes we really are trademarked). We had our logo and name stolen a couple of years ago from some chinese makeup company, and so we felt we needed to protect our brand. Different story for a different day. Anyway. Back to La Lune. After a couple of really great business years of growth, we officially got our LLC and solidified our name into history.

We’ve been collectively designing and curating web and template design for 12 years! That’s a long time to stick with a single company, but we really love ProPhoto, and everything it can do. We’re proud to say that we’ll be sticking with them for the foreseeable future! We wear a lot of hats actually. Wix, Squarespace, Showit, Divi, and Elementor. We’re pretty versed in all the major design platforms. Plus, obviously we have our favorites. :)

That being said. Let’s get you caught up. TODAY we have a special announcement to make. We’ve been working on this for about 6 months now, and we’re finally able to officially say…are you ready for it? We’ve acquired our very first company! We’re extremely excited to say that we’ve acquired Swoone and all its assets!

Oomph. I’ve been so excited to share the news and I’m pretty frightened at the same time if I’m being a bit honest. It’s a huge step for us! We’re moving into some new territory and changing things up. About a year ago we put out some feelers to see if anyone would be interested in a buyout and the idea was so that we can find new ways to grow and explore new markets and ideas. We were contacted about 6 months ago with an option to purchase two companies and we decided to go with Swoone, which was a perfect fit for us.

Swoone has been around for as long as we have, they have an excellent reputation and great product to back it up. You can expect the same awesome quality and support you’ve always gotten from La Lune to carry over into Swoone. We’re excited to also announce that we’ll be officially getting back into Showit with templates and services for both companies. We’ve been working with Showit for a little while to get Swoone setup for a slew of new releases here soon, but also to bring La Lune back into the Showit house. La Lune won’t be entering in the market any time soon, but we will be creating Showit designs and offering them up exclusively on our site.

We’re not bringing any employees over from Swoone or merging companies. So for you Swoonies out there (is that a thing? – It should be.) You have nothing to worry about! You can expect the same quality products and services you’ve come to expect. The really good news? We love that Swoone operates as a more affordable option for photographers and creatives over La Lune. It’s one of the things we love about Swoone and don’t plan on changing that anytime soon.

There will be some shared things that we plan on sharing between both companies. One of them being support. To better handle both companies support in general we think it’s best to just combine the two into one. This will make it easier and better for us to help you more quickly and efficiently. Services will align up together as well so we can offer the same great services across both companies. Other than that, we’re not ready to announce any other major changes! Swoone and La Lune will both operate independently from one another going forward.

I’m so excited to be able to tell you all about this today, it’s a huge relief just getting to this point. Officially we can start to work on the huge road map we have in the works! Our first new design releases will be out for spring very soon. Both companies have designs lined up for the next 2 years! :O We’ll be sharing more on what we have planned, and some awesome new things very soon!

Thank you to everyone who has ever purchased a template from us, or hired us to do a job for you! We couldn’t have gotten to this point without you, and we’re extremely grateful to be able to explore new avenues and new adventures in the industry. We can’t wait to share more!


Matt & Crystal


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.