Your salon’s website has one job: turn someone scrolling on their phone into a client in your chair. Most salon websites make that harder than it should be, with hidden prices, a booking link buried three pages deep, or photos that look nothing like the real space.
We designed Helios, our Showit template for salons and stylists, around the questions new clients actually ask before they book. Here is what every salon website needs, and how Helios handles each one.
1. A first impression that feels like your salon
New clients decide in seconds whether your salon feels like “their” place. Your home page should show your space, your work, and your vibe right away, using your own photos, not stock images.
Helios opens with an editorial-inspired layout, warm neutrals, and big image blocks, so your best work and your space do the talking.
2. Services clients can scan in seconds
The number one thing people look for on a salon website is what you offer and roughly what it costs. Make it easy to scan, not a wall of text.
- Group services into clear categories like cuts, color, extensions, and treatments.
- Show starting prices or ranges so there are no surprises.
- Give your signature services (balayage, extensions, bridal) their own page with photos and details.
Helios includes a Services page for your full menu and a Specific Service page you can duplicate for each signature service.
3. A booking button on every page
Whether you use Vagaro, GlossGenius, Square, Boulevard, or another booking app, your “Book Now” link should never be more than one tap away. Put it in your navigation, on your services, and at the end of every page.
Helios is built with clear calls to action throughout, so you only have to drop in your booking link and every button points clients straight to it.
4. Introduce your team
People book people. Let clients meet your stylists, see their specialties, and find the right fit before they walk in. Helios gives your team a home on the About page, right alongside your salon’s story.
5. A page for brides
Bridal hair is a big part of many salons’ business, and brides do a lot of research. A dedicated page with your bridal services, trial details, and a way to inquire helps you book more weddings. Helios includes a Brides page built for exactly that.
6. Clear salon policies
Cancellation windows, deposits, late arrivals, and children in the salon: putting your policies online saves awkward conversations and protects your time. Helios includes a Policies page so clients can read them before they book.
7. A careers page
Good stylists are hard to find. A simple careers page that shows your culture and how to apply turns your website into a recruiting tool, too. Helios includes a Careers page ready for your open positions.
8. A link-in-bio page for Instagram
Instagram is where many salon clients discover you first. Instead of a generic link tool, send them to a Links page that matches your brand, with your booking link, services, and latest offers. Helios has one built in.
9. A blog for local search
When someone searches “balayage near me” or “bridal hair in [your city],” a blog post about exactly that can help you show up. Sharing transformations, seasonal trends, and care tips gives Google more reasons to send local clients your way. Every Helios site includes a blog ready to go.
10. Built for phones first
Most of your visitors will find you on their phone, often right after seeing your work on Instagram. Helios is designed to look beautiful on every screen, with booking buttons that are easy to tap.
Everything in Helios
- Home
- About (your story and your team)
- Services and Specific Service pages
- Brides
- Policies
- Careers
- Links (link-in-bio)
- Contact and Thank You pages
- Blog
- Coming Soon and 404 pages
Helios is fully drag and drop, needs no coding, and includes copy prompts to help you write each page in your own voice. See the live preview of Helios, or browse all of our Showit templates for salons and beauty pros.
Not on Showit yet? Start with our Showit referral link and your first month is free when you create a new account. (We get a free month too, which helps keep the lights on around here.)